Faculty Profile
Dr. P. Dhanu
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Highest Qualification Ph.D. in Management
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Experience 9+ Years (Postgraduate Teaching & Corporate Research)
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Official Email dhanu.p@svpistm.ac.in
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Contact Intercom +91-0422-2571675 (Ext. 227)
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Campus Location Department of Management, SVPISTM
Professional Biography
Dr. P. Dhanu is an accomplished management academic with over 9 years of teaching and corporate research experience. She holds an MBA and a Ph.D. in Management.
Her research focuses on strategic marketing, brand positioning, consumer value perception, and corporate entrepreneurship in the Indian manufacturing and retail sectors.
She has published papers in refereed national and international journals and serves as student mentor for competitive management case analysis.
Academic Qualifications
| Degree | Specialization / Discipline | Institution / University | Year |
|---|---|---|---|
| Ph.D. |
Management (Strategic Marketing)
Doctorate Awarded |
Bharathiar University | 2019 |
| M.B.A. |
Marketing & General Management
First Class |
State University | 2013 |
Areas of Specialization & Research Interests
Research Publications & Scholarly Contributions
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1
"Strategic Marketing Responses of Textile Exporting Firms to Global Supply Disruptions"
International Journal of Business Strategy & Research2022 UGC CARE -
2
"Consumer Trust and Brand Equity in Emerging Online Apparel Platforms"
Asian Journal of Marketing2020 Refereed
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1
"Value Creation Strategies in Sustainable Textile Marketing"
National Conference on Strategic Management, Hyderabad2023 Paper Presentation
Teaching Portfolio & Subjects Handled
Professional Affiliations & Academic Service
- Member, Strategic Management Forum of India (SMFI)
